Before signing up with an ad network, Web site owners need to find out how well the network knows its advertisers and what it does on its own end to monitor for malware, Smith said.For example Web site owners need to ask: Does the ad network look for red flags such as advertisers that are willing to pre-pay and require a tax ID number? Does the business name match the e-mail address? If the ad network is not using software tools to check the content for malware, is it at least reviewing the ads manually before they run?.
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